How Might We Rebrand Sunalta?

This project involved ethnographic research around Sunalta, user interviews, collaborative sorting, and visual storytelling with design.

My role was information designer and researcher. I met with people who lived, worked and traversed daily through Sunalta. Sorting user feedback to develop a fun and distinct design for the neighbourhood.

The proposal resulted in renaming Sunalta, “The Stage” and rebranding it into an arts district in Calgary for theatres, concerts and special events.